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by mindy mcadams
via mdwaite
Mashable is the world's largest blog focused exclusively on social networks - like MySpace, Facebook, Friendster, hi5, Piczo, Bebo and YouTube. If you're launching a new social network, or a tool that plugs into MySpace and the rest, Mashable wants to kno
why is their network so tone-deaf to the lives of adults?
how do we Facebookize the open web?
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Marketing to Kids Where They Live
Facebook's "Privacy Trainwreck": Exposure, Invasion, and Drama
Facebook creepifies?
Site never got off the ground. Owner is too busy stalking. Never had product anyway. Delusions of grandeur.
Well, it turns out that the digital generation does care about their privacy (and they are a lot smarter than you think).
The larger context of this deal is that serving ads isn't going to make or break the next media revolution, which is going to be squarely about redefining branding.
OR — MySpace could sell advertisers into an ad page pool and then let the USERS choose which ads to put in their publications. Such user placement would be a great implied endorsement to friends who read each other's custom publications. Even better,
It's about control, and, perhaps more importantly, perception of control. Our social software needs to have the mechanisms for control, choice concerning those mechanisms, as well as ongoing feedback about them.
When you empower users with your software, it means that you can't go changing it without the users' consent. Facebook made the mistake of thinking that they were in control of the software. But they're not — they've already ceded control to the