The end result is that it's essentially impossible to become successful or well off doing a job that is described and measured by someone else.
We are entering "The Creative Age". We have started to look for meaning. We are hungry. Meaning is the prey.
There are a lot of people out there who, like me back in New York, make a lot of money, but spend it just as quickly. The older you get, the less you envy them. Sure, they get to go to the fancy restaurants five days a week, but they pay heavily for the p
Branding is all about what people think they do, markets are about what people actually do.
Credibility is built on content delivered. Whether that content is powerful insight in the form of a blog post or editorial, or a consistently good or convenient cup of coffee, a great list of stuff to read, or a car that doesn't break down. In short,
THOUGHT: the future of advertising is clients increasingly asking their agencies to help re-invent not just their brands, but their actual companies. The future is agencies being increasingly unable to deliver on this.Out of this wreckage a new industry
The thing is, I dont see marketing as "selling" per se...To me, the best marketing is always been about self-expression.When you express yourself or your business correctly, sales just become a natural part of the flow.The gap that seperates "making
If people like buying your product, it's because its story helps fill in the narrative gaps in their own lives.Human beings need to tell stories. Historically, it's the quickest way we have for transmitting useful information to other members of our spe
the design is very much a work in progress, and i suppose the thoughts are too, but here's my first blog post in a long, long time
gapingvoid: "cartoons drawn on the back of business cards" by hugh ...
'The more we sleep together, the less I want to talk to you."
What I'm learning from all this? If you don't like the business model, then change the business model. People who don't like the new business model, you don't need as customers.
An influencer is worth THOUSANDS of times more than a non-influencer
Every time you create a link to another blog, you are creating a doorway of sorts, between your blog and another blog. ie. you too are creating a gate. Every blogger is a gatekeeper, whether he wants to admit it or not.
gapingvoid: "cartoons drawn on the back of business cards": i no l ...
offered without comment
That's what "contagiousness" actually means. Real people actually wanting to talk about stuff.
Look, there are 8 million millionaires in the USA. Why do these people go to work every day? Why not downsize appropriately and just sit on the beach? Because they're too smart. They realize that the purpose of living isn't to bake in the sun until you di
Control the conversation by improving the conversation.Remember, Word Of Mouth is not created, Word of Mouth is co-created. People will only spread your virus if there's something in it for them. They have to be complicit in your success.Which means,
For countless generations, this was the norm. You got up and you worked your hindquarters off till it was time for bed. If you were lucky you occasionally managed to get laid, fed, drunk etc in the process. All good.