Considering what they are selling, I find it very appropriate. And cool.
Calculate the day of the week for any date, in your head.
"The active parts [...] were different from the parts that had lighted up in earlier tests with Republican brains."
By Steven Johnson.
Encoding two-digit numbers to letters, and then to mental images.
Less intelligent voters are more likely to believe WMD and Iraq/Al-Qaeda links, and vote for Bush. Depressing.
The age of a single human, graphed against ages of biological components and memes. Magnificent. Beware the singularity, my son.
"But why not harness the power - and novelty - of our scent memory? One floor could smell like chocalate, the other like oranges, and so on..."
Random-reward situations produce dopamine.
Massive amounts of subconscious valid-syllable-sequence inference, Markov-chain style.
"An old old game whose levels and music had the purpose of setting the brain into specific patterns." says Zarba.
"BrainWave Generator generates binaural beats that change your brain frequency towards the desired state, be it relaxation or enhanced attention."
"The solution to our paper problem is not to use less paper but to *keep* less paper."
"When test subjects who were habitual gamers became immersed in their gaming, their beta waves dropped by varying amounts, from only slight declines to complete loss."
"One interesting hypothesis is that happy people have an 'everything is fine' attitude that reduces the motivation for analytical thought."
An FPS psychiatric ward, to train staff in understanding patient hallucinations. "Abusive voices that say things like "you're worthless" and "go and kill yourself" start at random and in proximity to items such as stereos and televisions."
"Using a technique known as vagus-nerve stimulation, the device uses electrodes implanted in the neck to activate brain regions that are believed to regulate mood."
Aha! Brain-surface scanning being used to play games. "When they saw the cursor in the video game, they then controlled it with their brains."
MRI-scanning people as they contemplate moral dilemmas. "A lot of our deeply felt moral convictions may be quirks of our evolutionary history."
Full text of the engagingly rambling book, online. "When a new thought appears, it doesn't do so in a vacuum, it does so in a context."