cluetrain en Gennio
Los mejores enlaces de cluetrain guardados en Gennio.
Manifiesto Cluetrain
http://utopia.zoomblog.com/archivo/2006/01/19/el-Manifiesto-Cluetrain.html
Manifiesto Cluetrain
Manifiesto Cluetrain - Wikipedia, la enciclopedia libre
http://es.wikipedia.org/wiki/Manifiesto_Cluetrain
El Cluetrain Manifesto es un listado de 95 conclusiones ordenadas y presentadas como un manifiesto, o un llamado a la acción, para todas las empresas ...
The Cluetrain Manifesto — Entire Text Index Page
http://www.cluetrain.com/book/index.html
The Cluetrain Manifesto — Entire Text Index Page
The Architecture of Participation
http://www.oreillynet.com/pub/wlg/3017
The Architecture of Participation
TechCrunch » Top Ten Things You Can Do To Get Blogged
http://www.techcrunch.com/?p=215
TechCrunch » Top Ten Things You Can Do To Get Blogged
A Conversation Across Space And Time at connecting*the*dots
http://www.seancoon.org/2006/04/a_conversation_across_space_and_time.html
The web is now chock full of meshed thoughts and dreams, connected explicitly by hyperlinks, loosely by tags and conceptually by discovery. With a shift in search result interface paradigms, the possibilities for more complete, immediate research queries
Make Marketing History: The J Train (A Marketing 2.0 Minifesto).
http://makemarketinghistory.blogspot.com/2006/11/j-train-marketing-20-minifesto.html
You can't control the conversation, but you can facilitate and, to some extent, host it in a way that allows you to build genuine relationships with potential customers rather than white-noise relationships with anyone you can bombard.
gapingvoid: "cartoons drawn on the back of business cards": the hught...
http://www.gapingvoid.com/Moveable_Type/archives/003454.html
The primary job of an advertiser is not to communicate benefit, but to communicate conviction. It's not about what you have; it's about why it matters.
gapingvoid: "cartoons drawn on the back of business cards": lovemarks...
http://www.gapingvoid.com/Moveable_Type/archives/003595.html
As I'm fond of saying, I believe the future of advertising is internal. It's hard to get the customer to love the company, if the company doesn't love the company.
Fight the Bull - Why Business People Speak Like Idiots
http://www.fightthebull.com/index.asp
Bull has become the official language of business.
cameron reilly: Stevel Rubel's panel on markets are conversations
http://reilly.typepad.com/cameronreilly/2005/10/stevel_rubels_p.html
"Steve choked Mena (Trott) up when he told her that she changed his life." - I meant it!
Presentation Zen: Lessons from the Cluetrain: Imperatives for presenters
http://presentationzen.blogs.com/presentationzen/2006/02/lessons_from_th.html
Presentation Zen: Lessons from the Cluetrain: Imperatives for pres ...
brand eins Magazin - Inhalte
http://www.brandeins.de/home/inhalte.asp?MenuID=130&MagID=38&sid=su88732492247732421
brand eins Magazin - Inhalte
BrandShift - Brand Humanity: From Processes to People
http://www.corante.com/brandshift/archives/2005/09/24/brand_humanity_from_processes_to_people.php
All companies are people companies.
Morning Social Media Discussion at NPR
http://www.andycarvin.com/archives/2007/02/morning_social_media_discussion_at_npr.html#more
Morning Social Media Discussion at NPR
Manifiesto Cluetrain en Español
http://tremendo.com/cluetrain
Manifiesto Cluetrain en Español
The Pinko Marketing Manifesto - Commons based unmarketing.
http://pinkomarketing.pbwiki.com
The Pinko Marketing Manifesto - Commons based unmarketing.
It's the Conversation Economy, Stupid
http://www.businessweek.com/innovate/content/apr2007/id20070409_372598.htm?chan=innovation_innova ...
It's the Conversation Economy, Stupid
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