Seth's Blog: the best powerpoint of the month
Seth's Blog: Drivers
The Dip by Seth Godin
Don't Buy My Book, Just Read It
The end result is that it's essentially impossible to become successful or well off doing a job that is described and measured by someone else.
Great stories are rarely aimed at everyone. Average people are good at ignoring you. Average people have too many different points of view about life and average people are by and large satisfied. If you need to water down your story to appeal to everyone
The challenge is NOT to empty your inbox. The challenge is not to get your boss to tell you what to do.The challenge is to ask a two part question:What next? What now?
If process makes you nervous, it's probably because it threatens your reliance on intuition. Get over it. The best processes leverage your intuition and give it room to thrive.
This is scary. It's really scary to turn down most (the average) of what comes your way and hold out for the remarkable opportunities. Scary to quit your job at an average company doing average work just because you know that if you stay, you'll end up ju
Fail fast and cheap. Fail often. Fail in a way that doesn't kill you. This is the only way to learn what works and what doesn't. You are going to make wrong decisions, no question about it. Make them fast and cheap.
The enemy of creativity is fear...In the long run, the enemy of fear is creativity. I'm sure of it.
So, what makes a good recommendation?1. First-person experience.2. Enthusiasm.3. Specificity.4. Sincerity.5. Clarity.The difference between good (action-inducing) and bad (zzzzzz) recommendation is the difference between one person saying:
Let's look at it from the perspective of evolution: Species that evolve the fastest are the ones that don't mate for life. By switching mates, swapping genes with someone new, you continually reshuffle the gene pool, making it more likely you'll create so
Seth's Blog: SEO: Passive vs. Active
Great marketing pleases everyone on the team, sooner or later. But at the beginning, great marketing pleases almost no one. At the beginning, great marketing is counter-intuitive, non-obvious, challenging and apparently risky. Of course your friends, shar
This isn't a post about blogging or myspace or even etsy. Instead, it should be proof to you that the whole thing is raveling (which means the same as unraveling, in case you were curious). That all the systems that kept all the processes in place and lev
People don't believe what you tell them.They rarely believe what you show them.They often believe what their friends tell them.They always believe what they tell themselves.
The first rule of great feedback is this: No one cares about your opinion.The second rule? Say the right thing at the right time.The third rule? If you have something nice to say, please say it.
If you want average (mediocre) work, ask for it. Be really clear up front that you want something beyond reproach, that's in the middle of the road, that will cause no controversy and will echo your competition. It'll save everyone a lot of time.
Which now, in our era of the $12,000 cell phone, leads us to a new position: "best available (within reason)." What never ceases to amaze me is how extravagant consumers are willing to be when they define "within reason." Maybe a $300 nylon messenger bag